The aim for this campaign is to introduce Powers Rye into the market globally. We were brought in to create the set for the key visual for the launch of this new sku and unveil the world’s first 100% Irish rye whiskey. Using the brand colours we were tasked with creating a set that can be captured for stills, video, 16:9, 9:16 and 4:5. The set was created in our Dublin 6 studio and captured in Irish Distillers.