Working closely with Eliza & Evie from NutShed we developed an artistic direction for the photography side of their brand elevation of peanut butters. Using their brand guidelines from Invade Design we created scenes which would speak to the nostalgia of their new look with sharp shadows, grain and had a saturated poppy feel, similar to what you would get from a point-and-shoot camera. Keeping the emphasis on the product and how to showcase the gorgeous texture of their products we also focused on macro shots that act like swatches for the colouring and texture of the peanut butter.

Beautifully captured by Nathalie Marquez Courtney